The 5 Step Process to Get US Sales Leads

Almost all small businesses across the world are looking for ways to increase their footprint and experience growth in the number of customers. But like many other things it is easier said than done. One of the key factors that determine whether a small business is able to achieve desired growth is a steady source of business leads or potential customers. The following five-step process should help you in setting up an effective lead generation campaign for your small business:

Source: Google

  Zero In on Your Target Audience

Every lead generation campaign begins with knowing the audience you are targeting. It is self-evident that you cannot reach your audience with success unless you are sure who they are. So, you need to conduct adequate research in order to determine the same. In this the more detailed you get, the clearer picture of the audience you can draw the better it is for you. In addition, it is also extremely helpful to create a thorough marketing plan.

     Choose the Right Promotional Methods

Having a promotional plan that aids in bringing your product or service before the eyes of your target audience is an essential prerequisite to generate free sales leads for your business. Your marketing plan should help you in figuring out what method you should use to achieve the same. A website with a blog, presence in public speaking event, social media presence, industry events, PPC ads, referrals by current customers and of course traditional advertising are just some of the options that are open to you. You need to choose the right ones for the right purpose.

      Creating a Sales Funnel

The third step in the process is to collect contact info of these people. In order to do this, you need to funnel all of them to a standard landing page or form where you can entice them to share the said info in return for something relevant and valuable. In this, be ready with a CRM to process the info that you collect. 

    Create an Email Newsletter

The next step after contacting the lead is to convert those free sales leads lists into customers and even repeat customers. Possibly the best way to achieve this is through an email newsletter

    Use Social Media for Connecting and Engaging with Customers.

This exciting new platform to explore for generating unlimited sales leads for your business needs to be properly exploited. The technical process is to connect and engage your audience and then put them into the funnel on their way to become leads. Once you are done doing that use the social media platform to learn more about them.

You should always keep at the back of your mind that the process of generating leads is continuous and you are in it for the long term. You need to ensure that you put in place an efficient lead generation system using the above steps in order to streamline the process of generating leads and hence, open the doors of the possibility of continuous business growth.

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